“Slice of Life.”

Far better though is real word of mouth advertising and there is a single, basic secret to stimulating a high rate of word-of-mouth advertising. I first discovered the secret from studying the Disney Companies.

Word-of-mouth marketing is taught there as “find ways to do what you do so well and so uniquely that your customers cannot resist telling lots of other people about you.” At the Disney Parks this principle is implemented in the forms of cleanliness and authenticity.

When first time visitors to Disneyland and Disney World are surveyed and asked what sticks in their mind most about their visit the overwhelming number one answer is…

>>> Click the link to learn the rest of the story:

http://strategy.dankennedy.com/word_of_mouth