Landing Page Reference Guide

A landing page is a website page that is created for one purpose - to persuade the site visitor to convert into a customer by making a sale, completing a form (thereby becoming a qualified lead), signing up for a newsletter, etc. We provide this landing page quick reference so you can pull it out every time you are creating a persuasive landing page. It is divided into 4 sections and is intended to be an all-inclusive tip sheet.

Most importantly, consider that you have 8 seconds or less to convince your visitor to act. If you haven’t convincingly made your case in this time then your visitor will move on and will be lost, as the Internet has created the most fickle customer in sales history.




   Posted in Internet Marketing    

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One Response to 'Landing Page Reference Guide'

  1. Jeremy - November 24th, 2006 at 2:43 am

    The landing page is by definition as important as the text for your advertisements. If you have a perfect advertisment with excellent click through rates, a poorly setup landing page can spoil everything. In order to convert your clicks to money, you need to optimize your landing page. Sales conversion is what counts in the end.
    Jeremy
    http://www.supercarblog.com


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